L'Oréal's ambition is to be an exemplary corporate citizen to help make the world a more beautiful place. We place great value on honesty and clarity and we are committed to building a strong and lasting relationship with our consumers based on trust and mutual benefit. Part of this commitment means safeguarding and respecting your privacy and your choices. Respecting your privacy is essential to us. This is why we set out
"Our Privacy Promise" and our full Privacy Policy below.
OUR PRIVACY PROMISE
For more information about our privacy practices, below we set out what types of personal data we may receive
from you directly or from your interaction with us, how we may use it, who we may share it with, how we protect
it and keep it secure, and your rights around your personal data. Of course all situations may not apply to you.
This Privacy Policy gives you an overview of all possible situations in which we could interact together.
The more you interact with us, the more you let us know you and the more we are able to offer you tailored
services.
When you share personal data with us or when we collect personal data about you, we use it in line with this
Policy. Please read this information and our Q&A page (if any) carefully.
WHAT WILL YOU FIND IN THIS PRIVACY POLICY?
Please note that you must be at least 18 years old or older to use our services, or older where the terms for a specific service require this.
TAKAMI HONG KONG is a part of the L'Oreal Hong Kong Limited brand portfolio. L'Oreal Hong Kong Limited is responsible for the personal data that you share with us. When we say "L'Oréal", "us", "our" or "we", this is who we are referring to. L'Oréal is a "data user" for the purposes of the Personal Data (Privacy) Ordinance (Cap. 486).
Please see the "Contact Us" section for our contact details.
L'Oréal represents several different brands and products. For more information on L'Oréal, and the brands it
represents, please see http://www.loreal.hk/en-hk/.
L'Oréal is part of the L'Oréal Group, which operates in 140 countries around the world. For details on the L'Oréal Group, please see http://www.loreal.com/group.
If you have any questions or concerns about how we treat and use your personal data, or would like to exercise any of your rights above, please contact us at [email protected] or by writing to us at:
Customer Care Department
L'Oreal Hong Kong Limited
35/F., Sun Hung Kai Centre
30 Harbour Road
Wan Chai, Hong Kong SAR
Attn: TAKAMI HONG KONG
You may also contact [email protected] for any questions
related to the processing of your personal data.
To read our full Privacy Policy, please click here
"Personal data" means any information or pieces of information that could identify you either directly (e.g. your name) or indirectly (e.g. through pseudonymized data such as a unique ID number). This means that personal data includes things like email/home addresses/mobile phone, usernames, profile pictures, personal preferences and shopping habits, user generated content, financial information, and welfare information. It could also include unique numerical identifiers like your computer's IP address or your mobile device's MAC address, as well as cookies.
L'Oréal believes that you, the consumer, are at the heart of what we do. We love hearing from you, learning about you, and creating and delivering products that you enjoy. And we know that many of you love talking to us. Because of this, there are many ways that you might share your personal data with us, and that we might collect it.
We might collect or receive data from you via our websites, forms, apps, devices, L'Oréal products or brands
pages on social media or otherwise. Sometimes you give this to us directly (e.g. when you create an account,
when you
contact us, when you purchase from our websites/apps or stores/beauty salon), sometimes we collect it (e.g.
using cookies to understand how you use our websites/apps) or sometimes we receive your data from other third
parties,
including other L'Oréal Group entities.
When we collect data, we indicate the mandatory fields via asterisks where such data is necessary for us to:
If you do not provide the data marked with an asterisk, this may affect our ability to provide the products and
services.
We set out further details in the table below, explaining:
Information overview on your interactions with us and their consequences on your data |
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During which interactions may you provide and we may collect your data? |
What personal data may we receive from you directly or resulting from your interaction with us? |
How and why we may use your data? |
What is the legal basis for using your personal data? |
Account Creation and management Information collected during the creation of an account on L'Oréal websites/apps, through a social media login, or in store. |
Depending on how much you are interacting with us, those data may include:
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To:
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Newsletter and commercial communications subscription |
Depending on how much you are interacting with us, those data may include:
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Purchases and order management Information collected during the purchase process made on L'Oréal website/apps/social pages or in store |
Depending on how much you are interacting with us, those data may include:
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Online browsing Information collected by cookies or similar technologies ("Cookies"*) as part of your browsing on L'Oréal website / apps and/or on third-party website / apps. For information on specific Cookies placed through a given website/app, please consult the relevant cookie table. * Cookies are small text files stored on your device (computer, tablet or mobile) when you are on the Internet, including on L'Oréal Group's websites. |
Depending on how much you are interacting with us, those data may include:
Technical information:
A unique identifier granted to each visitor and the expiration date of such identifier. |
We use Cookies, where relevant, with other personal data you have already shared with us (such as previous purchases, or whether you're signed up to our email newsletters) or the following purposes:
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Promotional operations Information collected during a game, contests, promotional offer, sample requests, surveys. |
Depending on how much you are interacting with us, those data may include:
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User Generated Content Information collected when you submitted some content on one of our social platforms or accepted the re-use of content you posted on social media platforms by us. |
Depending on how much you are interacting with us, those data may include:
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Use of Apps and devices Information collected as part of your use of our Apps and/or devices. |
Depending on how much you are interacting with us, those data may include:
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Enquiries Information collected when you ask questions (e.g. through our consumer care) relating to our brands, our products and their use. |
Depending on how much you are interacting with us, those data may include:
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Sponsorship |
Depending on how much you are interacting with us, those data may include:
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For purposes of securing transactions placed through our websites/apps/devices against fraud and misappropriation, we use third party provider's solution(s).The method of fraud detection is based on, for example, simple comparisons, association, clustering, prediction and outlier detections using intelligent agents, data fusion techniques and various data mining techniques.
This fraud detection process may be completely automated or may involve human intervention where a person takes the final decision. In any case, we take all reasonable precautions and safeguards to limit access to your data.
As a result of automatic fraud detection, you may (i) experience delay in the processing of your order / request whilst your transaction is being reviewed by us; and (ii) be limited or excluded from the benefit of a service if a risk of fraud is identified. You have the right to access information on which we base our decision. Please see "Your Rights and Choices" section below.
When we send or display personalised communications or content, we may use some techniques qualified as
"profiling" (i.e. any form of automated processing of personal data consisting of using those data to evaluate
certain personal
aspects relating to a natural person, in particular to analyse or predict aspects concerning that natural
person's personal preferences, interests, economic situation, behaviour, location, health, reliability, or
movements). This
means that we may collect personal data about you in the different scenarios mentioned in the table above. We
centralize this data and analyse it to evaluate and predict your personal preferences and/or interests.
Based on our analysis, we send or display communications and/or content tailored to your interests/needs.
You have the right to object to the use of your data for "profiling" in certain circumstances. Please see "Your Rights and Choices" section below.
We may share your personal data within L'Oréal Group to comply with our legal obligations, to prevent fraud
and/or to secure our tools, to improve our products and services, or after having obtained your consent to do
so.
Depending on the purposes for which they were collected, and only on a need-to-know basis some of your personal
data may be accessed by L'Oréal Group entities worldwide, where possible in a pseudonimized way (not allowing
direct
identification), and where necessary to provide you with requested services.
We may also share your personal data in a pseudonimized way (not allowing direct identification) with L'Oréal Research & Innovation scientists, including those located outside of your country, for research and innovation purposes.
Where permitted, we may also share some of your personal data including those collected through Cookies between our brands to harmonize and update the information you share with us, to perform statistics based on your characteristics and to tailor our communications.
Please visit the L'Oréal group website, for further details on the L'Oréal Group, its brands and its locations.
We may share your personal data for marketing purposes with third party or entities of the L'Oréal Group.Your personal data may also be processed on our behalf by our trusted third party
providers.
We rely on trusted third parties to perform a range of business operations on our behalf. We only provide them with the information they need to perform the service, and we require that they do not use your personal data for any other purpose. We always use our best efforts to ensure that all third parties we work with keep your personal data secure. For instance, we may entrust services that require the processing of your personal data to:
We may also disclose your personal data to third parties:
The data that we collect from you may be transferred to, accessed from, and stored at a destination outside Hong Kong SAR. It may also be processed by staff members operating outside the Hong Kong SAR who work for us or for one of our service providers.
L'Oréal transfers personal data outside of the Hong Kong SAR only in a secure and lawful way. As some countries
may not have laws governing the use and transfer of personal data, we take steps to make sure that third parties
adhere
to the commitments set out in this Policy. These steps may include reviewing third parties' privacy and security
standards and/or entering into appropriate contracts.
For further information, please contact us as per the "Contact" section below.
We only keep your personal data for as long as we need it for the purpose for which we hold your personal data,
to meet your needs, or to comply with our legal obligations.
To determine the data retention period of your data, we use the following criteria:
We may retain some personal data to comply with our legal or regulatory obligations, as well as to allow us to manage our rights (for example to assert our claims in Courts) or for statistical or historical purposes.
When we no longer need to use your personal data, it is removed from our systems and records or anonymised so that you can no longer be identified from it.
We are committed to keeping your personal data secure, and taking all reasonable precautions to do so. We contractually require that trusted third parties who handle your personal data for us do the same.
We always do our best to protect your personal data and once we have received your personal data, we use strict procedures and security features to try to prevent unauthorised access. As the transmission of information via the internet is not completely secure, we cannot guarantee the security of your data transmitted to our site. As such, any transmission is at your own risk.
Our websites and Apps may from time to time contain links to and from the websites of our partner networks, advertisers and affiliates. If you follow a link to any of these websites, please note that these websites have their own privacy policies and that we are not responsible or liable for these policies. Please check these policies before you submit any personal data to these websites.
We may also offer you the opportunity to use your social media login. If you do so, please be aware that you share your profile information with us depending on your social media platform settings. Please visit the relevant social media platform and review its privacy policy to understand how your personal data is shared and used in this context.
Some of our websites and Apps allow users to submit their own content. Please remember that any content submitted to one of our social media platforms can be viewed by the public, so you should be cautious about providing certain personal data e.g. financial information or address details. We are not responsible for any actions taken by other individuals if you post personal data on one of our social media platforms and we recommend that you do not share such information.
L'Oréal respects your right to privacy: it is important that you are able to control your personal data. You have the following rights:
Your rights |
What does this mean? |
The right to be informed |
You have the right to obtain clear, transparent and easily understandable information about how we use your personal data, and your rights. This is why we are providing you with the information in this Policy. |
The right of access |
You have the right to access to the personal data we hold about you (subject to certain restrictions).
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The right to rectification |
You have the right to have your personal data rectified if it is incorrect or outdated and/or completed
if it is incomplete. |
The right to object to direct marketing, including profiling |
You can unsubscribe or opt out of our direct marketing communication at any time. If you would like to object to any profiling, please contact us at the details below. |
The right to withdraw consent at any time for data processing based on consent |
You can withdraw your consent to our processing of your data when such processing is based on consent.
The withdrawal of consent shall not affect the lawfulness of processing based on consent before its
withdrawal.
We refer to the table inserted in section "what data do we collect from you and how do we use it"
especially the column "What is our legal basis for processing your data?" to identify where our
processing is
based on consent. |
To deal with your request, we may require proof of your identity.
A Chinese version of this Privacy Policy is available. In the event of discrepancy, the English version shall prevail.
24 June 2020
We, L'Oreal Hong Kong Limited ("we" or "L'Oréal") trading as TAKAMI HONG KONG ("Brand"), will collect and store your personal information pursuant to this Personal Information Collection Statement ("Your Data"). It is mandatory for you to provide your personal information marked with asterisks (*) and voluntary for those without an asterisk (*); but if you do not, we may not be able to provide you with our products and services.
We will use Your Data for the following purposes (as the case may be):
(collectively, the "Use Purposes").
Where you have given your written consent, we may contact and communicate with you by phone call, SMS, email,
mail or via interactive conversations over social media platform messengers (e.g. Facebook message, Instagram
message,
WhatsApp message, WeChat message, etc.) with our beauty advisors.
For the Use Purposes, we may transfer, grant access to or share Your Data with:
If you opt-in, we will use your full name, email address, telephone number, mail address, WhatsApp account name and account ID, WeChat account name and account ID, Facebook account name and account ID to send you promotions, news and updates regarding (as the case may be) beauty, skincare, make-up, hair care, hair styling, fragrances, scents, candles, hand wash and related products and services from our Brand in Hong Kong SAR and Macau SAR via the communication channels you indicate (e.g. phone call, SMS, email, mail, WhatsApp message, WeChat message, Facebook message etc.) We cannot use and/or transfer your personal information for direct marketing without your consent.
You have the right to request access to or correction of information held by us about you. If you wish to access
or correct your personal information, please contact our Legal Department at [email protected]. For any unsubscribe from direct marketing or other general enquiries, please contact us at
[email protected].
For further information on how we use your personal information, please see our Privacy Policy: Click here.
This Statement is written in the English language and may be translated into the Chinese language. In the event of any inconsistency, the English version shall prevail.